You have probably heard the old saying, "It isn't always what you say, it's the way you say it." We believe that is it always about what you say and the way you say it. You may know exactly what you are trying to convey, but it is often hard to put yourself in the shoes of the reader...your brain won't allow you to be unbiased. Even if you are an exceptional writer, it is often difficult to critique your own work.
You may need to present a relatively technical message, but who is your audience? Are they technical or lay people? Should you use industry jargon or common words? Perhaps you need an empassioned, emotional message. Are you too personally involved in the project? Will your fervor alienate or engage your reader?
Your message may need to be very complicated or blatantly simple, very formal or conversational and "folksy." Regardless of your needs, I will work with you to determine what the message is, who the audience will be, and how the message should be presented to that audience.
