picture of optical lab

Optical Industry Experience

danbailey.com has been performing work for the optical industry since January 2003 when we developed a site for SEOCO, an optical lab in Illinois. We have done copy writing, created logos, web sites, email newsletters, collateral materials, and videos for optical labs, multi-location optical retailers and 3 industry buying groups. Though we work with manufacturers and retailers, our greatest experience is working with labs to create or improve their websites and marketing efforts.

Direct Optical Lab Knowledge

Dan Bailey has visited about 20 labs personally, several multiple times, and spent extended time in labs learning the processes to understand the needs of the wholesale optical lab. We know that a generator isn't under the hood and an edger isn't out in the tool shed!  Our experience with labs has earned us the honor of being the offical marketing partner of The Vision Council Lab Division.

Regular Atttendance at Trade Functions

To learn more about an industry we focus on, Dan Bailey has participated in optical industry training and industry meetings, having attended many OLA, Vision Expo and SECO shows. This helps maximize our ability to assist optical businesses with their web site and marketing needs. 

Search Engine Results

We operate on the premise that a lab site's first audience is current customers. And, if you provide lots of helpful information for your customers, your prospects will notice and be more likely to consider your lab. We have not done SEO (search engine optimization) in its truest sense to any of our lab sites, however we have structured the sites and the content to be user friendly and user helpful. The search engines are smart enough to figure that part out. So much so that when we search for "wholesale optical lab" in a Chrome Incognito browser window, our sites typically have five or more of the top 10 results.  

We have worked with and welcome inquiries from optical manufacturers, labs, representatives and eye care professionals. Please call us today at 770.973.3683 or email dan@danbailey.com.