You have probably heard the old saying, "It isn't always what you say, it's the way you say it.". We believe that is it always about what you say and the way you say it. Despite knowing exactly what you are trying to get across it is hard to put yourself in the shoes of the reader...your brain won't allow you to be unbiased. Even if you are an exceptional writer, it is often difficult to critique your own work.

You may need to convey a relatively technical message, but who is your audience? Are they technical or lay people? Should you use industry jargon or common words? Perhaps you need to convey an emotional message. Are you too personally involved in the project? Will your passion alienate or engage your reader?

Your message may need to be very complicated or blatantly simple, very formal or conversational and "folksy." Regardless of your needs, danbailey.com will work with you to determine what the message is, who the audience will be and how the message should be presented to that audience.

Our greatest experience is in writing copy for web sites, print pieces and tag lines. We have also done script writing for a 30 minute training video done for a nationally known manufacturer.(See Rheem Training Video for details)