danbailey.com has been doing work for the optical industry since January 2004 when we helped to create the Elaborations email newsletter for Essilor USA, which we still continue to publish on a monthly basis. We have done copy writing and created logos, web sites and collateral materials for optical labs and an industry buying group. We have also worked on a lead generation site that helps match eye care professionals with wholesale optical labs.

To learn more about an industry we focus on, Dan Bailey has even participated in optical industry training and industry meetings. This helps maximize our ability to assist optical businesses with their web site and marketing needs. Though we have other optical industry projects in the planning stage, we are mainly working with labs to create or improve their web sites and electronic marketing efforts.

In such a competitive, highly technical and quickly changing industry, it is important that a lab provide information on new and current products, price lists, training, and technical information.

In working with several labs, we have created a web site structure that represents a core of features necessary to meet the needs of labs and their clients. Many labs will need more features than contained in our core set, so we can customize to meet the needs of any lab while using the core programming to help contain the overall cost of the site.

Though we focus here on lab web sites, we welcome any inquiry from manufacturers, distributors or eye care professionals.

web sites	emails & newsletters	logos
print collateral	copy writing	tag lines